Founded in 2022 by Simon Königer, ONWARD started as an underground project, created to motivate a close circle of relentless and ambitious friends. 

Today, ONWARD is not just a brand. It is a mindset. A call to action.

Our mission is to design pieces with purpose, built to remind you to stay driven, sharp, and disciplined. To become more capable and more resilient in all aspects of life. To move forward with agency, no matter what obstacle is in your way. 

Life is a gift. Life is a fight. Seek challenge. Take initiative.

Always ONWARD.

Always Proactive.